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Cleveland, Ohio
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American Marketing Association - Cleveland Chapter. The premier association for marketers in Northeast Ohio.

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Member of the Month: Adam Axcell

Cleveland AMA

Please join us in congratulating Adam Axcell as we name him the Cleveland AMA Member of the Month for March!


Name: Adam Axcell
Title / Role: Executive Director, Aetna Medicare, Head of the Member Experience
Company: Aetna


1. Why did you join the AMA?

- Best practice for marketing and member experience

- Networking

2. How do you engage with the AMA to get the most from your membership? Or favorite aspect of being a member of the AMA?

Represent Aetna on the Forrester Board of Directors for the Member Experience Council across all industries                                                                                           

3. Are there any special work projects or initiatives you are working on or recently completed that you’d like to share with the AMA membership?

Achieved #1 market position for Medicare STAR Ratings in the industry for Aetna Medicare (from #3 position). • 87% of Aetna Medicare Advantage (MA) members are enrolled in plans rated 4.0 overall stars or higher.  • 61% of Aetna MA members are enrolled in plans rated 4.5 overall stars.  • Achieved an overall weighted rating of 4.2 stars for MA plans

4. List three interesting facts about you:

Chief marketing executive with demonstrated results leading companies to success in demanding situations, including turnaround and accelerated growth.   An enthusiastic, highly skilled marketing professional with exceptional leadership, strategic thinking and project management skills.  Proven ability to attract, retain and develop a results-oriented team.  Senior level experience spanning consumer packaged goods, durable goods, manufacturing operations and health care.