Chapter Networking Events
Special Event: Night at the Cavs Game
Wednesday, April 15
6:30 p.m. – 11:00 p.m.
Enjoy the sold out Cavs v. Washington Wizards game and discuss the Cavs as a global brand during a happy hour featuring Tracy Marek, Senior VP of Marketing/Chief Marketing Officer for the Cleveland Cavaliers. Then, watch the final regular season home game! Event includes a game ticket in our block in Section 227 to the sold-out game, plus food and soft drinks at the pre-game happy hour. Cash bar available.
2015 Cleveland AMA Market Research Conference
Thursday, April 23
The 2015 Cleveland AMA Market Research Conference provides research practitioners with an opportunity to learn about developments in the field of market research and to network with industry peers. Don’t miss this unique, local event!
Special Interest Groups
(FREE for AMA Members, open to AMA Non-Members)
NEW: This year, members can invite one guest free of charge during registration.
Cleveland AMA SIGs (Special Interest Groups) are held each month and cover alternating topics on digital marketing and content marketing. SIGs are held at 8:00 a.m. in the Panera meeting room, 5090 Tiedeman Road, Cleveland 44144.
Content Marketing Interest Group (SIG)
Wednesday, April 1
Guest Speaker: Jim Ganzer, Director of Media Strategy, The Adcom Group
Remarketing is a quickly growing aspect of online marketing. It is a tool that allows marketers to continue conversations with users and increase the likelihood of a conversion/sale, as well as enhance the lifetime value of a customer. But, when is the right time and place for remarketing and when is it inappropriate? Jim will walk us through the key aspects of remarketing and help us develop the right mix for our businesses and users.
Jim is a Digital Marketing Strategist who specializes in bringing consumers and brands together in a meaningful way. Throughout his career Jim has successfully bridged the gap between traditional and digital media, partnering with media brands from Condé Nast and Esquire to HGTV and ESPN building custom brand experiences that enhance the consumer journey. Jim is a native Clevelander and a graduate of Bowling Green State University.