June 4, 2013
Topic: Take Marketing Automation to the Next Level: Case Studies and Expert Advice
Description: Marketing Automation has burst onto the marketing agenda in the past year, with many companies installing or budgeting for the initiative at rates not seen before. Yet as we saw with its CRM predecessor and with any new technology, installation and successful adoption are often a long journey.
Join the Cleveland AMA and two industry experts for our last luncheon before our summer break. We will discuss the basics of marketing automation, lessons learned from real-world implementations and the difference between true marketing automation and tiered email drip campaigns. We will review case studies that provide a list of best practices and industry benchmarks as well as tips on how to avoid some of the common pitfalls that organizations encounter when implementing marketing automation.
Whether you are intimately familiar with marketing automation or are just hearing about it for the first time, this presentation, full of timely case studies, is sure to empower you to market more efficiently and effectively. Bring your questions about your marketing automation challenges!
Location: Doubletree Independence, 6200 Quarry Lane , Independence, OH 44131
Networking starts at 11:30am; Event starts promptly at noon.